Featured Work

Into Saigon Market

MULTI-CHANNEL CAMPAIGN, GRADUATION PROJECT

Local traditional markets have been part and parcel of Vietnamese culture. While facing downsizing and disbandment, the Saigon traditional markets retain their role as gateways into the deeper layers of local culture.

In this context, 'Into Saigon Market' emerges as a multi-channel campaign that promotes tourism in lesser-known local markets. By integrating gamification mechanism and emerging technology throughout the touchpoints, the campaign creates an authentic and captivating experience for tourists.

By transforming lesser-known Saigon markets into tourist-driven attractions, the campaign supports the sustainable development and positioning them as invaluable cultural assets.

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