The Cassette - Tu Vuc Tham Den Ria Anh Sang

Moi
Centered around the abstract tension and the contrast of black and white values, the visual identity of The Cassette’s sophomore album unfolds across all touchpoints: from the physical CD packaging to audio-reactive visualizers, editorial, and product photography. Each element is arranged dynamically to channel the album’s themes of struggle and awakening, crafting a cohesive and immersive identity.

_{Year

2024

Scope of Work

Art Direction, Typography, Packaging Design, Product Photography, Visualizer, Event Photography}
_{Artist
The Cassette
Composer
Tran Hoai Than
Guitar
Nguyen Huu Thien, Tran Hoai Than
Bass
Nguyen Thoai Quynh My
Drum
Le Dinh Sinh

Special thanks to BeLevian, Nguyen Van Hien, Le Hoang, Sword Coast Soundscapes}

_{Producer
Nhim Bien, Bao Le (BS16)

Mixing/Mastering
Bao Le (BS16)
Recorder

KAS}
_{Record Label

Warner Music Vietnam
Executive Producer

Dan Ton
A&R

Thu Hien
Marketing & Promotion

H. Luu, Loan Nguyen, Stella Dang, Eden Tran, Tuyet Anh

Artwork & Design

Dung Ngo, Nhi Ton, Nguyen Le
Special Thanks to LP CLUB.}

_{Physical Album Photography
Photographer

Dung Ngo

Gaffer

Bam Tran}_{Event Photographer

Dung Ngo}

_Visualizer_{Dung Ngo, Nhi Ton, Dinh Kha}

Concept

The interplay between light and darkness

The album reflects a duality: part dark and mysterious, part vibrant and accessible, much like a personal diary chronicling a contrasting emotional journey. This narrative inspired me to develop a visual identity that embodies the album’s complex, dreamlike progression.

Variable Typography

Song titles were designed from the lightest weight to the boldest weight, capturing the contrast of light and darkness.

Packaging Design

The interplay between light and darkness is continued to be experimented through distortion, refraction, and transitioning effects in other items of the album packaging.

Audio-Reactive Lyric Videos

The songs were to brought to life using TouchDesigner, which creates dynamic, audio-reactive visuals. Additionally, varying font weights were employed in the lyrics to be cohesive with the packaging design.

Event Photography

In May 2024, The Cassette’s sold-out showcase and fansign event took place in Ho Chi Minh City. Projected onto large screens and woven into venue decorations, these visual elements helped transform the band's performance into a fully immersive experience.